As an Art Director working with the General Motors branding, I collaborated closely with a Creative Director and the brand team to deliver compelling visuals across diverse platforms.
My responsibilities included designing print ads, user interfaces, website layouts, animated banners, social media integration, and mobile apps for Chevrolet, Buick, GMC and Cadillac.
Throughout this process, we were conscientious of our target audience, ensuring that the messaging aligned seamlessly with the brand's identity and resonated effectively with viewers.